CH is a free clinic that had a vision to expand its capacity by 2x in the coming 3 years. In order to succeed at this, they needed to garner support, in the form of partnerships or donations, from the stakeholders. CH asked Second Opinions to assist them in building out a communications strategy to potential partners, such as hospitals, donors, and other stakeholders.
An important component of the strategy is the communication of CH’s economic impact to each of these parties. Second Opinions refined CH’s communications strategy through two major activities: First, we articulated their stakeholders’ perspectives through interviews and survey analysis. Second, we calculated statistics that demonstrated CH’s value to its patients and the Chicago health care system at large. We then synthesized our findings to recommend compelling, targeted communications to each of their stakeholders.